Gallery: India's insane Suzuki factories
By the time you've read this story, this plant will have made 40 cars
Posted: 10 Apr 2013
This isn't just idle PR from Suzuki Maruti, either. Standing at the end of the Gurgaon production line, watching a new car whizz past every 16 seconds, it's worth remembering that every single one has an owner waiting for it. A staggering 100,000 people have paid deposits.
It's difficult not to be overawed by it all - the scale is actually scary. All that energy, all that raw material, all that vast, untapped potential. Think about it: Indian car ownership currently stands at only 18 cars per 1,000 people. In Western Europe, it's about 600 per 1,000, and that's what the Indians are aiming for. Maruti Suzuki isn't concerned about the growth stagnating, but frankly I'm a little bit worried as to where all these cars are physically going to go. Surely India, and probably the world, just isn't big enough?