Gallery: India's insane Suzuki factories
By the time you've read this story, this plant will have made 40 cars
Posted: 10 Apr 2013
Attention subsequently turned to the East, where some of the Japanese makers looked more suitable. Mitsubishi began as a strong contender, but at a meeting with the Indian government representatives, 40 Mitsubishi board members turned up to greet the four bods from Maruti, and promptly - and somewhat literally - scared the Indians off. Plus, Mitsubishi's annual spend was higher than the entirety of the Indian government's at the time.
But, as in all good fairy stories, there was a happy ending. Suzuki turned out to be just what the Indians were looking for - happy to invest in India, build the necessary infrastructure and take the long view. Suzuki's cars were the right size and price point, and even the company ethos was spot-on - the Japanese didn't even bother with frivolities like air-conditioning in their offices. And so began a marriage blessed with solidity of purpose and common outlook.