Motor City watches
How a new American watchmaker is helping to keep Detroit alive and ticking
Posted: 28 Oct 2013
Willie J Holley III is Detroit born and bred. His father worked for General Motors, driving forklifts in the factories that beat out the industrial rhythm of Motown. In his day, Motor City was producing four of every five cars sold in the world. People moved from all over America to work here, the home of the moving assembly line. But, over the years, the tempo has slowed. Heavy industry is disappearing and Detroit's decay has been prolifically reported. But Willie isn't giving up just yet. In a small corner of the city, in a place where GM once styled cars of the future, he and his colleagues have a new factory. But this time it's not making Camaros or pickup trucks. This place has a new rhythm. It moves to the tiny beat of a wristwatch.
Words: Dan Read