Motor City watches
How a new American watchmaker is helping to keep Detroit alive and ticking
Posted: 28 Oct 2013
But what chance do they have in a place like this? If you believe some of the more gloomy reports, Detroit is a hopeless wasteland. Abandoned. Broke. The population has dropped from 1.8 million in the Fifties to 684,000 today. Unemployment has nearly doubled in the past 10 years. The entire city was declared bankrupt in July. And sure, some houses have crumbled. Many streetlights are unlit. But this isn't some ghost town. The Big Three carmakers were one blow from utter death, but they adapted and moved on. People still get up, make breakfast and go to work. Drive around the city, and among the empty lots you'll spot pockets of new life. Start-ups. Converted lofts. Hipster stores. Detroit is on an upswing. Just look at people like Willie and his employer Shinola, a brand-new watchmaker breathing life back into the city.