Rallycross with TG USA host Tanner Foust
Ollie Marriage straps himself into the TG USA presenter’s 550bhp Ford Fiesta
Posted: 31 May 2012
Rallycross never disappeared, it just lost exposure. To a British audience, pure rallying was more exciting, especially back in the Group B days, so its circuit-based cousin lost the bucks, lost the airtime and probably couldn't care less about it. But why the presence of a US action sports superstar (and TG USA host) in a beer-'n'-burger-van formula? "My background is in proper rallying, but y'know, rallying in America is like drag racing in the UK - people know it goes on, but they don't really get it. And persuading Americans to walk into a wood to watch some cars drive past, well, it's just not going to happen," Tanner tells me. "But the car companies in America are looking for ways to sell small cars to young buyers, to make 'em look cool so they'll have one instead of an SUV. So you have these two areas [it strikes me I'm getting a marketing lesson from a drift legend], and Rallycross ticks the boxes: it's small cars doing cool stuff, and it can take place using the tarmac-and-dirt infield of a race track."