RR Sport launch: behind the scenes
Daniel Craig takes car reveals to the next level...
Posted: 19 Jun 2013
Great movie actors can communicate everything with their eyes. Paul Newman, Steve McQueen, Robert De Niro: one close-up is all it takes. You can add Daniel Craig's steely blue orbs to that roll call. The moment he checks the rear-view mirror of his Range Rover Sport, the penny finally drops for the crowd assembled in this sprawling warehouse annexed to New York's midtown Post Office. They're usually too cool for school in this city, but the whoops and hollers confirm that, yes, it really is him...
Land Rover didn't need the combined firepower of Craig - whose most recent foray as James Bond in Skyfall has netted over £1 billion at the global box office - or Manhattan to launch the new Range Rover Sport. But confidence is so high right now that rather than soft-pedalling, they decided to super-size it: make a film called The Delivery, shoot it in New York, close off a tunnel, bridge and four blocks of Midtown, secure the services of one of the world's most sought-after actors, premiere the resulting mini-epic in front of an A-list crowd the night before the NYC motor show. Then sit back and let the plaudits flow.
Words: Jason Barlow
This feature first appeared in Top Gear magazine