RR Sport launch: behind the scenes
Daniel Craig takes car reveals to the next level...
Posted: 19 Jun 2013
The Sport's design is a proudly tailored, almost metrosexual affair. Land Rover's urbane design director Gerry McGovern, whom Taylor met for a full briefing, is unusually fashion-conscious for a car designer, and the Sport arguably has as much in common with modern architectural trends as anything else. It also has rather a lot in common with the wildly successful Evoque. McGovern points to a ‘faster' windscreen angle, to its more rounded shape with plumper volumes - especially in profile - and a dramatically lower roofline. At a stroke, it makes the outgoing Sport look very old hat. A bit like an old hat, in fact, especially when you see the new Sport on mammoth 22-inch wheels.
"The previous model was a huge success for us," McGovern says, "but it was rather rectilinear and dates from a time when the company was still really establishing itself. The new model has killer proportions, and moves on from the Evoque, which put design at the core of our business. Design is the main differentiator these days."