RR Sport launch: behind the scenes
Daniel Craig takes car reveals to the next level...
Posted: 19 Jun 2013
"Honestly, we don't know how it's going to work," chief stunt co-ordinator Ian McLaughlin admits. "The mayor's office has allowed us to shut the bridge down, we've got the car on there undisguised, we've got a helicopter above, now I need my guys to go really steady on the gas pedal, and we need that camera lens in exactly the right place. Basically we have two minutes of mayhem with a 40-second ballet at the heart of it."
We follow the shoot across the bridge, watching a live feed from the camera car in a minibus along with about 20 other people, numbering assorted agency creatives, grand advertising cheeses and Land Rover's PR Richard Agnew, the man responsible for up-selling this multi-million-pound, ostensibly crackpot scheme to his bosses. Film a new model, undisguised, driving over Manhattan Bridge? The stakes are on the high side today, and there are moments where the tension among the competing interests is palpable. This is how it is on film sets, where art and commerce co-mingle, not always comfortably.