The ten weirdest car company tie-ins
It’s April fools day, and we’ve had lots of ‘joke’ press releases. Thing is, the really funny stuff’s true…
Posted: 01 Apr 2014
1973 Levi's AMC Gremlin
This American Motors sub-compact legend was shot through with, er, not denim. Fire regulations prevented the company using actual Levi's material, so it created a decadent spun-nylon I Can't Believe it's Not Denim alternative. The seat covers and removable map pockets were covered, fetching burnished copper rivets were added, as well as red Levi's tabs. As if the Gremlin needed any more glamour.