The ten weirdest car company tie-ins
It’s April fools day, and we’ve had lots of ‘joke’ press releases. Thing is, the really funny stuff’s true…
Posted: 01 Apr 2014
2008 Hermés Bugatti Veyron
How's this for a tenuous link - Ettore Bugatti and the eponymous Émile Hermés met in the 1920s when Ettore ordered a bespoke suitcase for his first Bugatti Royale. Then 80 years later, apropos of nothing, this Veyron appeared. It has special luggage, Hermés logos on the wheels, and new door cards. Thankfully it's still fast enough to have you spirited over the horizon before any passer-by has the chance to say: "Hey, isn't that Bugatti-Hermés tie-up utterly tenuo-"