Utes in the Outback
Aussie ute owners have taken brand loyalty into the twilight zone. You’re either a Ford man or a Holden man
Posted: 23 Apr 2013
It's hard to accurately describe the noise a baby cow makes when it lands on the swollen bonnet bulge of a spanking-new Ford special-edition ute. It's a strange cacophony of human gasps, weird bovine squawks and a kind of audible dread of just how badly it's all going to end. Time slows, faces stretch in shock, hands fly to mouths. Then the crashing crescendo arrives with a bass-heavy thump as 450 kilograms of surprised beef bends the bonnet of a one-of-only-75-ever ute in on itself like it's made out of papier mâché.
The calf in question had just been head-butted into the air by a large and angry bull. Ford's FPV Pursuit cushioned what might have otherwise been a nasty fall. Good news for the cow, less so for the guy who has to call Ford.
Words: Andrew Chesterton
Photos: Thomas Wielecki