Utes in the Outback
Aussie ute owners have taken brand loyalty into the twilight zone. You’re either a Ford man or a Holden man
Posted: 23 Apr 2013
A clammy hand grips my arm. It belongs to the biblically drunk Gerrard ‘Racky' Rack. He leads me quietly away from the rest of the group. It seems all the anti-Ford sentiment has upset him a little.
"I'm a Ford man. And you know why? Because they're outnumbered on Aussie roads 10 to one. They don't deserve that. They just don't deserve that," he tells me, with the air of a man who's talking about a loved one's terminal illness. "It's unfair. They deserve better."
The offer of a burnout competition finally convinces the crowd to pose for a photo. They jostle into position. It's hard to spot Racky, but you can hear him - he's taken to screaming "FORD, FORD, FORD" at approximately 15-second intervals. We keep our promise, leaving Cargo in a cloud of acrid tyre smoke