Utes in the Outback
Aussie ute owners have taken brand loyalty into the twilight zone. You’re either a Ford man or a Holden man
Posted: 23 Apr 2013
The stories have become legends. There's the Holden-mad bride-to-be who dragged her Ford-loving husband to an HSV dealership and made him buy one before she said yes. The thousands - thousands - of Australians with Ford or Holden logos permanently inked on their skin. The thousands more who instead opted to have the face of their favourite race driver tattooed on their necks. Which probably explains why, when V8 Supercar driver Craig Lowndes switched sides from Holden to Ford in 2001, he received countless death threats - real, serious, police-investigated death threats - from the same people who'd spent a lifetime cheering for him. There was a time when drivers had to remove their team uniforms before entering crowd areas, or risk being knocked out by a flying beer bottle. There are the Commodores or Falcons burnt to the ground after mistakenly driving into the wrong supporter area at race meetings. Even the parents who threaten to disown their own children if they switch allegiances.