Utes in the Outback
Aussie ute owners have taken brand loyalty into the twilight zone. You’re either a Ford man or a Holden man
Posted: 23 Apr 2013
The Aussie motoring landscape is littered with these tales, every one of them told and retold with an air of respect for the characters who have shown such commitment to either camp.
Australian HSV (Holden Special Vehicles) Club vice-president Sam Mangiapane puts it like this: "A lot of it comes from your family heritage. You're born and raised with it. My dad was a Holden fan, and my favourite racing-car driver was a Holden driver. It stems from that. There has always - always - been a rivalry between the two tribes. I remember once I considered buying a Ford F6 Typhoon because it was a steal. I rang my missus, and she said: ‘Don't you even think about buying a Ford. If you bring that thing home, I'll leave you.' She wasn't joking. I've spent hundreds of thousands of dollars on every new HSV that's released, but just considering a Ford was enough for her to threaten to divorce me."