When a popstar designs a Twingo
So - what happens when you cross Nicola Roberts from Girls Aloud with a budget supermini? We found out...
Posted: 19 Mar 2012
The Nicola sat in the driver's seat beside me is Nicola Roberts, a member of TV-talent-show-created pop sensation Girls Aloud. As part of Renault's drive to demonstrate the face-lifted Twingo as an ‘artistic' car, Nicola Roberts has been chosen as one of four European ‘artistes' (my inverted commas, not theirs) to personalise a Twingo in their own ‘artistic vision'. These artistic visions appear to comprise, in order: diamanté, pasta, velour and wood-burner.
If you are (a) a lover of cars and (b) not a 12-year-old schoolgirl, you may well be entering the throes of retroperistalsis about now. Clearly, something has gone very awry in the world of car-marketing to land TG in this garish situation. But what, exactly?
It'd be easy to scoff at Renault's choice of artiste. Nicola Roberts may be part of a mega-platinum group, but, individually, she's not - how to put this? - troubling the top echelons of the celeb alphabet, is she? A Renault insider admits they couldn't afford Adele.