When a popstar designs a Twingo
So - what happens when you cross Nicola Roberts from Girls Aloud with a budget supermini? We found out...
Posted: 19 Mar 2012
I should imagine that, were Nicola Roberts papped sashaying from her Renault Twingo to some super-trendy London nightspot, it might just help to sway a few highly impressionable 17-year-olds currently haranguing Daddy for their first car.
But Nicola Roberts doesn't drive a Twingo. "I like big cars," she tells me cheerily, revealing she owns a Range Rover Vogue and a Porsche Cayenne. She admits that, if she were to live in London rather than Surrey, she might possibly consider a Twingo. I suspect she might opt for something a little less prosaic (I ask her what her now-cream-leathery Twingo was like pre-modification. The words "grey" and "bog-standard" feature prominently).
So, there's no chance of Nicola Roberts being snapped emerging from her Twingo before diving into Mahiki or Boujis. Which makes Renault's Twingo-selling strategy rather more complicated than: "If it's good enough for Nicola Roberts, it's good enough for me." Renault's strategy relies on you accepting that, one, the Twingo is an ‘artiste's car' and two, that Nicola Roberts is such an artiste. I might humbly question both these propositions.