When watches look a bit like cars
Forget prancing horse logos – the best watch/car lookalikes are far more subtle than that
Posted: 21 Nov 2012
Watchmaker Chopard, run by Karl-Friedrich Scheufele - a Mille Miglia veteran and mate of six-time Le Mans winner Jacky Ickx - may just have been the first to use car cues for its chronos. The rubber straps were imprinted with Fifties-style tyre treads and, for the dreamy LUC Engine One Tourbillon (pictured left), the design boffins set a tourbillon into what looks like an engine block, complete with cylinder heads.