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Posted: 04 Dec 2012
Like Germany with its motor cars and Scotland with its whisky, Switzerland has had lots of time to get this watch business sorted. Some of the best - and oldest - companies started in small workshops in Geneva and the Jura region hundreds of years ago, and it was their inventions and industrial processes that informed the watch world that we know today. Swiss watch royalty includes Audemars Piguet, Baume & Mercier and TAG Heuer, all of which could be regarded, somewhat ironically, as ‘timeless'. Many other watchmakers have copied them, while some have innovated with new tech. But without the work of these early few, we'd still be staring at the Moon, wondering if it's time for breakfast.
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