2010 Top Gear Awards: Small Car of the Year
'The DS3 is the car that will lift Citroen right out of the Happy Shopper Basket of Doom'
Posted: 08 Feb 2011
Yes, yes, we've all been relentlessly battered with the corporate spiel that back in the day Citroen led the way in technological innovation coupled with sophisticated, seductive styling inspired by absinthe, sex and chocolate croissants - but most of the people who remember those iconic cars are unfortunately now quite dead. To anyone under 35, Citroen has been the flag-bearer for cheap lease-deals, bargain-bucket prices and chav desperation. The company turned on a commercial lathe that shaved a little of its credibility with each passing year. It's not been pretty, frankly, watching Citroen become rubbish.