2010 Top Gear Awards: Small Car of the Year
'The DS3 is the car that will lift Citroen right out of the Happy Shopper Basket of Doom'
Posted: 08 Feb 2011
Of course, rays of hope did weakly twinkle for Citroen's return to modernity, but cars like the C6 occupy such painfully rarefied niches that it's impossible to peg any kind of commercial success on something that sold only to French government officials with domestic leasing arrangements. The C4, however, was better. The C5 a car that you would seriously consider against the German competition. But now Citroen has stepped up its game. The world has seen the DS3. And the world is pleased.
This is the first Citroen in a long time that you buy because you want it, rather than because it was the only car you could afford. A car that has tempted buyers from price brackets above as well as below, a hatchback that beats the Mini, and trumps the Fiat 500 - a statement unbelievable a couple of years ago.