2010 Top Gear Awards: Small Car of the Year
'The DS3 is the car that will lift Citroen right out of the Happy Shopper Basket of Doom'
Posted: 08 Feb 2011
So this is a car that looks set to change the fortunes of the whole company. No longer is Citroen floundering on the spikes of perceived cheapness, desperately discounting new stock. Suddenly, people are accepting that a Citroen pitches premium. The DS3 is the car that has done for the company - in one fell swoop - what it took Skoda 20 years to do: lift itself from the Happy Shopper Basket of Doom.