Audi A1: city slacker
There’s been plenty of hype around Audi’s A1, not a little of it coming from Audi itself. We take the new city runabout for a spin in Berlin
Posted: 03 Sep 2010
Go to Stuttgart, or most of the other powerhouses of the former West Germany, and far too many of the youth look likelittle more than po-faced apprentice human economic units. Berlin feels different. It oozes creativity and culture, not just the highbrow kind - though it's globally pre-eminent in classical music - but the cosmopolitan, the left-field, the progressive, the experimental, the cheeky, the counter-cultural. While Audi probably isn't going to sell a lot of A1s to the graffiti artists and lo-fi hip-hop crowd, their effect on the city of Berlin is to give it the sort of vibe that's a magnet for a huge number of the goateed media types, polo-neck-wearing architects and young entrepreneurs who are the A1's core constituency.