F1 and the Premier League join forces
Following yesterday’s deal between Chelsea and Sauber, we look at some more potential partnerships...
Posted: 01 May 2012
Toro Rosso and Wigan
When they finally find Wigan (a small town in north-west England), the marketing team from Faenza (a small town near Bologna in Italy) are expected to announce not just a simple cross-branding arrangement. Instead they are looking to establish of a new talent academy based on the principle of giving young stars every opportunity to make a name for themselves before either selling them on, or just dropping them in the hope they find a pocket-money job on Radio Five Live alongside Robbie Savage and/or James Allen.