Little and large: two performance Fords hit LA
Another classic feature from the last 20 years of TG mag: can a 'world car' work for passionate performance sub-brands?
Posted: 18 Oct 2013
But what we're really looking at here is both a beginning and an end. Cars like the Mustang - with their resolutely domestic slant - are doomed. The future consists of world cars like the Fiesta, brands like ST. Ubiquitous cars built for every market with minimal change, vehicles whose nascent reputations are painstakingly constructed rather than organically grown. Where the Mustang had Steve McQueen and silver-screen cameos, the Fiesta manages its profile with subculture opinion-formers like Ken Block, on social media platforms like YouTube.