Little and large: two performance Fords hit LA
Another classic feature from the last 20 years of TG mag: can a 'world car' work for passionate performance sub-brands?
Posted: 18 Oct 2013
The problem with the global-car compromise - part of the company's ‘One Ford' mission statement - is that it's easy to bear in a shopping car, less acceptable in a car that's supposed to stir you. After all, the one thing that a Shelby Mustang does not do, to its eternal credit, is compromise. So the question is, can you build a properly credible performance car from sub-brands like ST, created to be all things to all markets? Should we fear the future? Is everything about to go... beige?