TopGear.com at F1 testing in Jerez
We snuck along to the first Formula One test in Jerez to report back on the upcoming season...
Posted: 07 Feb 2013
But, of course, F1 isn't just about going fast. One of the biggest deals going into this year was Inifiniti's decision to become title partner of Red Bull Racing. What does this mean? First and foremost, the car, garage and drivers' overalls now have an added shade of Ribena-berry purple in line with the Infiniti branding. Andreas Sigl, Global Director of Infiniti Red Bull, explained his thinking.
The big Infiniti logo on the side of the car (being driven by some pretty handy drivers with a lot of screentime) is aimed at getting the Japanese luxury car brand more recognizable to a global audience. More so, for example, than sponsoring a football team. But the relationship with RBR is also a technical partnership. Infiniti thinks it can utilise Red Bull's nous, getting the likes of Sebastian Vettel to improve their road cars (something they're currently doing with the Q50).
And what do Red Bull Racing get out of it? It'll be handy for them when the new, radical regulations come in next year. Unlike Ferrari and Mercedes, Red Bull aren't a manufacturer-led team, they just make sugary water and let people jump from space. Infiniti's partnership allows them to utilise some of the manufacturer's technology and facilities in Japan and at their European technical center in Cranfield - which is just up the road from Red Bull Racing's HQ in Milton Keynes.