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Gallery: highlights from SEMA 2012

A peek from Las Vegas inside the world’s largest custom car show

Posted: 01 Nov 2012

This is how you pronounce Giant Room Full of Sometimes Questionable, and Occasionally Wondrous Cars in American - SEMA.

It stands for Specialty Equipment Market Association, it was started by customising luminaries Dean Moon and Vic Edelbrock, and it's a meeting point for the world's aftermarket tuners, purveyors of colossal wheels, paint companies and, in the last few years, carmakers...

Yep, actual manufacturers want to get in on the £17.2bn tuning industry, and GM, Ford, Lexus and Scion (Toyota's America arm) this year, among others, offered up some polarizing metal to the invite-only crowd.

But we got ourselves a ticket and we packed our camera, so click on for some fan-ruddy-tastic pics from the exhibition...

Now watch our attempt at tuning

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