Geneva 2011: tuners and coachbuilders
There's a whole other world at the Geneva motor show. Welcome everyone, to the automotive plastic surgeons' corner...
Posted: 04 Mar 2011
There's a whole other world at the Geneva motor show. Hidden in among the mainstream headline grabbers from the likes of Ferrari, Lamborghini, Toyota, Alfa Romeo and VW are the tuners and coachbuilders. They're the plastic surgeons of the automotive world: a small incision here, a little lift there - ideally to the power output - and Bob's your uncle, something rare and unusual to pitch to an audience that values that sort of thing.
This year you were no one unless you had twin turbos, 800bhp and a carbon body - ideally fitted to a Mercedes G-Wagen or Audi R8. Don't sneer though - this side of the industry is worth billions every year and turns out some very cool stuff.
The sort of stuff that many big automotive empires wish they could get away with...
Words: Ollie Marriage