Geneva show: meeting the bosses
Jason Barlow pumps the big names at Bentley, Maserati and Porsche for exclusive industry secrets
Posted: 06 Mar 2014
JLR’s amiable global marketing director Phil Popham is sitting pretty with a fantastic range of cars, a company that’s making industry-leading margins on them (17 per cent, it’s rumoured, more even than Ferrari), while ploughing a huge chunk of the profit back into R&D.
Good news for UK PLC, good news all-round. Next year’s all-new Discovery (the current gen is pictured above) will spin off lots of different versions, he says, and versatility is one of the guiding mantras.
I just hope that Land Rover’s design team can formulate a new functional modernism for the Disco and the Defender after that. LR is a wholly different proposition to Range Rover. No jewellery, please.