Geneva 2012: the tuners
Earth’s tuning houses represent their finest at this year’s Geneva show. See what you think…
Posted: 07 Mar 2012
It's not often we revert to referencing 19th century social anthropologists, but something about Edward Burnett Tylor's famous treatise Primitive Culture rung out while navigating the tuner stands at this year's Geneva motor show.
You see, Tylor - a vanguard of English anthropology - believed that essentially, a human mind and its capabilities are the same globally, regardless of the evolution of each particular society: a primitive community possesses the same intelligence as an industrial one, the only difference being education.
Thus, it would appear the host nations of the tuning fraternity have all standardised their GSCEs in art and design, because we couldn't help but notice that it's all a bit...déjà vu.
Of course, a modified supercar will naturally affect the part of your brain responsible for rational response; some involuntary movement of your jowels may occur. But really, the pinnacle of this formula appears to have been reached: big bumpers, big wings, dialled up power, spine-shattering wheel/tyre combos and dropped suspension.
Are we waiting for the next step in evolutionary modification, or is this as good as it gets? And are you even bothered anymore? Have a wander through this gallery and post your most insightful Facebookings on our dedicated Internet page, here.