A jet flight with GM's ex-chief, Bob Lutz
Top Gear's mag boss is taken for a spin by a true captain of the industry...
Posted: 19 Dec 2011
He's also a man famous for his dislike of ‘design and engineering by numbers' - something endemic in the US auto industry back in the day. "I hate the analytical, dispassionate, numerical approach," he says, with vehement directness. "The attitude of ‘Don't tell me about lust, don't tell me about desire - just show me the market segment, and how fast it's growing' just leads to the creation of mediocre cars that won't offend, rather than exceptional cars that delight."
Instead, Lutz preferred to push the companies he was involved with into what he refers to as a "more risk-accepting path". He wanted huge, motoring SuperCorps to start producing cars that appealed to the heart rather than the head.