Infiniti's Emerg-E: look familiar?
Gorgeous concept designed by same man behind 23-year old Tokyo motor show car…
Posted: 06 Jul 2012
Shiro - chief creative officer at Nissan and Infiniti - hopes the Emerg-E will raise the awareness of the Infiniti brand within a UK audience still struggling to get to grips with Nissan's luxury arm.
"Our design language at Infiniti, and indeed strategy, has always been focused around a rear-wheel base," says Shiro. "We are basically putting more energy in the front; that design theme is very dominant, starting with the grille, strong fenders, a long bonnet and a short deck. For us, it's a good challenge on how to express a ‘midship' design."