2010 TG Awards: Luxury Car of the Year
Beijing’s Forbidden City also serves as a spacious car park for the new Jaguar XJ…
Posted: 18 Jan 2011
There are 980 buildings in the palace complex, and more than 8,700 rooms. Built in the 15 years between 1406 and 1420, and spanning the Ming and Qing dynasties, more than a million workers were drafted in to construct it. With Tiananmen Square at the southern end, the axis that runs through the city north to south is thought by experts to have forged a link with Xanadu, Kublai Khan's fabled summer retreat.
Just how good does this car look here in the Forbidden City? Companies like Ferrari, Rolls-Royce and Porsche are all having a bonanza in China, a territory that prizes authenticity in its imported luxury goods above all else. But it's the latest XJ that really looks precision-tooled to do the business in Asia's biggest market. Authentic, no doubt about that. But also authentically appealing to the one place that counts above almost all others as the 21st century gathers momentum.