Hanging with the homemade Baja Racer
Top Gear tackles a 75-foot jump in the Rally Fighter, a buggy conceived and built by the public
Posted: 15 Nov 2010
So, having added his parameters to the design - which included making a car big enough to be safe and one that would interest a community that isn't in an area hostile to car building, such as clean-crazy California - Jay looked at the finalists and made his decision to go with the Rally Fighter. But his problem was that, initially, no one took him seriously. "At the start, people just didn't pay attention. It was a huge disappointment to me. We couldn't convince buyers that we really would build the car."
The difference between then and now is that Local Motors now has almost 10 times the number of designs - 60,000 at the last count - and 7,000 design contributors instead of 600 first time out. Plus it has now fully embraced the unholy trinity of Twitter, Facebook and YouTube. The net result of that, plus stories like this one, is that, to date, 108 people have stumped up the surprisingly miniscule $99 deposit to have their name on the order list.