Fast & Curious: the McLaren X-1
McLaren's X-1 has polarised the office. Time to have it out with some verbal fisticuffs...
Posted: 15 Oct 2012
PD: But it shreds the McLaren brand value. Everything the company does should make people feel better, closer to it, not alienate them and make them feel like they are part of something stupid. I've no idea how much profit McLaren made from this X-1 debacle, but I'd suggest it has lost several times that in future business. I know two people with big contemporary-car collections who told me they are cancelling their 12Cs because they are embarrassed by the X-1.