Photos

In marketing, the holy grail is an ‘unmet need’. People want something, it isn’t out there, so when you provide it, you’ve hit the jackpot. Nothing much beyond basic food, shelter, warmth and human company is actually a need, it’s more of a want, but marketers do exaggerate. But, back in 2004, the Mercedes CLS certainly found an unmet need.

Click through the gallery for the full story.

Words: Paul Horrell
Photos: Barry Hayden

This feature was originally published in the February issue of Top Gear magazine