Twin test: Mercedes CLS vs Audi A7
A new luxury upstart takes on the undisputed benchmark in an A7 versus CLS shootout
Posted: 07 Mar 2011
In marketing, the holy grail is an ‘unmet need’. People want something, it isn’t out there, so when you provide it, you’ve hit the jackpot. Nothing much beyond basic food, shelter, warmth and human company is actually a need, it’s more of a want, but marketers do exaggerate. But, back in 2004, the Mercedes CLS certainly found an unmet need.
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Words: Paul Horrell
Photos: Barry Hayden
This feature was originally published in the February issue of Top Gear magazine