Oh niche, where art thou?
Posted: 21 May 2010
But new cars aside, if you choose to include, say, the Volkswagen Tiguan as a point of comparison, as BMW itself does in its comparative data, then you ought to include the Land Rover Freelander too, which was fairly premium last time we looked. (Not that a Tiguan is much like slumming it either...)
Whatever, there is no shortage of competition when it comes to small SUVs. It was always a sticking point for BMW that it made the X3 quite so expensive, and now that it's managed to redress that, Beemer's marketeers might well take some market share from the likes of Land Rover and VW, particularly from the groundswell of people unwilling to be seen driving something that is readily labelled as a ‘4x4'.