Oh niche, where art thou?
Posted: 21 May 2010
But there is risk inherent in this. It's very hard to label the X1 as anything, except ‘odd', and not everyone will like that. After all, what's wrong with a 3-Series Touring for the same kind of money? Clue: absolutely nothing. And if you want a sort-of-SUV, chances are you secretly want a proper SUV. Which brings you back to your Freelanders, Tiguans and Volvo XC60s.
Make no mistake, the X1 is a good product. But is it one that anyone will actually want?
We say: really quite a good car for something, but we're not exactly sure what. Answers on a postcard...