The self-driving car: it's coming
Govt pledges a £10m prize for driverless car research. TG's Paul Horrell investigates
Posted: 04 Dec 2013
This was another nifty piece of Mercedes-Benz PR, since it was the same route driven 125 years before by Bertha Benz, the world's first long-distance car journey.
Professor Ralf Herrtwich, head of driving assistance at Daimler's advanced development department, oversees the project. "We are serious about autonomous driving. We need to make it affordable," he says. Good point. The wealthy already have what's necessary for their S-Classes to get about without their having to drive. It's called a chauffeur.