Photos

People will tell you they love character. That they love quirk and eccentricity, that it’s important to be ‘just that little bit different’. They will then buy a Volkswagen. Proper non-linear choices are for other people, excuses mumbled and quickly forgotten as daydreams get furiously battered by resale values and the potential for disparaging sucking of teeth down the pub. It takes a brave soul to really buck the system. Which is Skoda’s niche. A company providing an excuse to buy a VW without actually buying a VW. The rather elegant paradox of conformist non-conformity.

Words: Tom Ford
Photos: Justin Leighton

This feature was originally published in the February issue of Top Gear magazine