Ten Things We Learned This Week
Fluorescent reindeers, James Blunt and a new McLaren: another weird week in the world of cars
Posted: 24 Feb 2014
Ferrari is more powerful than Apple, Google and Coca-Cola
According to research by London-based Brand Finance, Ferrari is the World's Most Powerful Brand. Yes, this tiny-volume carmaker from Northern Italy beat the likes of Google and Apple to the number one spot, recording a ‘AAA+' score that takes account many things Top Gear does not understand.
Ferrari also took the opportunity to announce it had also sold fewer cars in 2013 than in 2012. And made more money.
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