The day Top Gear met Victoria Beckham
Jason Barlow spoke to the designer of the Range Rover Evoque as she unveiled her personal vision...
Posted: 17 Jul 2012
When Range Rover announced its partnership with Mrs Beckham back in summer 2010, it's fair to say that TopGear was... sceptical. Anyone who thinks the Evoque is ‘fashion' enough, especially for a Land Rover product, must have shaken their head clean off their shoulders in disbelief. On the other hand, more than 65,000 Evoques have been sold so far, and the company literally can't make enough of them. For Land Rover's Halewood factory, and UK plc in general, this is a giant shot in the arm. In fact, the facility is having to expand to cope with demand; apparently 35,000 people applied for the 1,000 new positions Land Rover has created.
This, then, is the big-picture context of the £79,995 Range Rover Evoque Victoria Beckham. Think what you like about the lady, but this car unites two prestigious British brands, and pushes Range Rover deeper into territory it wouldn't ordinarily reach, in important new markets.