The day Top Gear met Victoria Beckham
Jason Barlow spoke to the designer of the Range Rover Evoque as she unveiled her personal vision...
Posted: 17 Jul 2012
Like the one we're in today. Such are the blunt commercial realities of the 21st-century car business, the scene has shifted from the Midlands to Beijing, the perfect place to get the Range Rover/VB collaboration fully airborne. It's no secret that China is proving to be the salvation of the luxury-car business, and the Beijing show is the epicentre of the gold rush. On the eve of the show, Bentley announced that China was now its biggest market (they've sold 60 China-only Mulsanne Diamond Jubilee editions, a huge assault on good taste but one with irresistibly fat profit margins). Ian Robertson, BMW's sales and marketing director told me that he expects China and the US to be neck-and-neck by the end of the year, while Jaguar sales have ballooned 156 per cent year-on-year.
We meet Victoria and her car in Beijing's Central Academy of Fine Arts. The car? Oh yes, the car. It's an Evoque with a clever paintjob, glossy black wheels and a retrimmed interior, basically, though the big reveal is so mesmerisingly OTT that I was expecting it to teleport from one side of the room to the other, then begin hovering. That said, it's probably also the best-looking Evoque yet, which is no mean feat.