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Let's put aside all the clichéd niche-busting for a second. Audi has just announced that it will be building the Sportback concept next year as the new A7, and the important thing is that it looks fantastic. Audi needs crediting for that, before we get stuck into the marketing mush that will surely accompany the A7.
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Because Audi sees the whole Sportback line-up as a crusade for the world, as its way to rid people of having to drive around in ordinary two-door coupes and instead get exciting four-door coupes to pilot. Much as Audi reckons it transformed the estate car market by creating the Avant and making it sexy, so the same goes for the Sportback. Audi wants to create an entire family of these models, and the A7 will sit at the top. There's even a possibility that there will be an RS7, but that will be some time off yet.
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It's based on the A6 platform but uses the new A8's interior technology and switchgear, and it will be between the two in pricing. Audi being Audi, none of the inside disappointed when we drove the Sportback concept - the design is clean and the materials good. Like the A5 Sportback, this concept car is only a four-seater. The reason for this is design - if you put a middle rear seat in, you have to raise the roofline by too much and then you lose those coupe looks.
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Which means this is finally an Audi Sportback that appeals. Yes, it's still got a whiff of marketing guff about it, but frankly the great looks overcome that. The Mercedes CLS showed you could create a cool and beautiful car out of essentially nothing, and the A7 should do the same.
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Detroit 2009: Amber
Real world cars you'll be driving in the next year. Apart from that funny Kia thing, maybe
Read about the cars you might actually get to drive -
Detroit show: Audi A7 Sportback
Audi shows off a Merc CLS-style coupe concept. It’s actually going to be get built, too. Good
Read about the Audi A7 Sportback concept

