# data.attributes.body.value
Hyundai recently held something called the ‘R&D IDEA festival', previewing future mobility concepts. Top Gear has spent the last few hours leafing through photos of this event, and has absolutely no idea what on earth is going on.

Oh sure, we know the meaning of the words. We're told it's the fifth year Hyundai has run this internal company competition that rewards ideas to meet the transport needs for the humans of the future.

Apparently ten "carefully selected teams" spent four months developing and building these future mobility concepts, before presenting their ideas at the company's Namyang Technology Centre in Korea.

We're told these concepts will appear at motor shows worldwide and specific internal events "as an example of Hyundai Motor's brilliant and creative ideas".

Which all sounds great. Especially the concept named ‘Golden Time Rescue' (pic 1). Or the Hyundai ‘Car-Meleon' (geddit?).

But after many hours of examining pictures from the current and past IDEA festivals, we have literally no idea what the hell is is actually going on. We have questions. Many questions.

Why is there a concept called the 'Golden Time Rescue'? Is that some sort of drone-test-dummy arrangement? Why is everyone so happy? Is this how alien uprisings begin?

We implore you to have a look through these pictures and help us figure out what's happening. Please.

# data.attributes.body.processed
Hyundai recently held something called the ‘R&D IDEA festival', previewing future mobility concepts. Top Gear has spent the last few hours leafing through photos of this event, and has absolutely no idea what on earth is going on.

Oh sure, we know the meaning of the words. We're told it's the fifth year Hyundai has run this internal company competition that rewards ideas to meet the transport needs for the humans of the future.

Apparently ten "carefully selected teams" spent four months developing and building these future mobility concepts, before presenting their ideas at the company's Namyang Technology Centre in Korea.

We're told these concepts will appear at motor shows worldwide and specific internal events "as an example of Hyundai Motor's brilliant and creative ideas".

Which all sounds great. Especially the concept named ‘Golden Time Rescue' (pic 1). Or the Hyundai ‘Car-Meleon' (geddit?).

But after many hours of examining pictures from the current and past IDEA festivals, we have literally no idea what the hell is is actually going on. We have questions. Many questions.

Why is there a concept called the 'Golden Time Rescue'? Is that some sort of drone-test-dummy arrangement? Why is everyone so happy? Is this how alien uprisings begin?

We implore you to have a look through these pictures and help us figure out what's happening. Please.