# data.attributes.title
The old BMW 7 Series is just cooler than the new one. Discuss

# data.attributes.metatag[].attributes.content
The old BMW 7 Series is just cooler than the new one | Top Gear

# data.attributes.metatag[].attributes.content
And it all kicked off with that little ol’ E23. So while the new 7 is fine, the old one is just better. What do you think? Let us know in the comments.

# data.attributes.metatag[].attributes.content
The old BMW 7 Series is just cooler than the new one. Discuss

# data.attributes.metatag[].attributes.content
BMW celebrates 40 years since the first E23 appeared. But the E23 is just better

# data.attributes.metatag[].attributes.content
The old BMW 7 Series is just cooler than the new one. Discuss

# data.attributes.metatag[].attributes.content
BMW celebrates 40 years since the first E23 appeared. But the E23 is just better

# data.attributes.metatag[].attributes.content
The old BMW 7 Series is just cooler than the new one. Discuss

# data.attributes.metatag[].attributes.content
The old BMW 7 Series is just cooler than the new one. Discuss

# data.attributes.metatag[].attributes.content
BMW celebrates 40 years since the first E23 appeared. But the E23 is just better

# data.attributes.body.value
At the Frankfurt Motor Show in September, BMW will unveil a special, '40 Jahre' edition of its all-new 7 Series. It is intended to celebrate 40 years since the first, E23 BMW 7 Series arrived, and it puts us in a bit of a quandary.

Because while the new BMW 7 Series is a fine car - high-tech underpinnings, good engines (including the lightly nutty 6.6-litre blown V12 in the M760), and much connectivity - it's frankly not as cool as the original one.

Which BMW has very helpfully reminded us about. Just look at its sharp-nosed, angular magnificence. It marked something new for BMW - a new design language, and a new beginning, following BMW's E3 'New Six' line of luxury saloons (themselves a response to Mercedes-Benz).

All cars came with a straight-six in many variants - ranging from 2.5 to 3.5-litres in size - all packaged up into that new silhouette. A stronger sloping design, shorter overhangs, that shark-nosed face. All excellent.

It was of course, packed to the rafters with tech of the day, as befits a luxury saloon. Air conditioning! Gauges! An on-board computer! In-car telephones! Leather! Power windows! And yes, the exclamation marks aren't those of derision, but of delight - remember, this was 1977.

BMW also used the 7 Series to kick off a few firsts too, much like Mercedes does with the S-Class. So 1977s 7 got a check-control system, 1987's 7 was the first post-war German car to feature a V12, integrated nav arrived in 1994, iDrive in 2001, and THE INTERNET in 2008.

And it all kicked off with that little ol' E23. So while the new 7 is fine, the old one is just better.

Tell us we're wrong (even though we're not).

# data.attributes.body.processed
At the Frankfurt Motor Show in September, BMW will unveil a special, '40 Jahre' edition of its all-new 7 Series. It is intended to celebrate 40 years since the first, E23 BMW 7 Series arrived, and it puts us in a bit of a quandary.

Because while the new BMW 7 Series is a fine car - high-tech underpinnings, good engines (including the lightly nutty 6.6-litre blown V12 in the M760), and much connectivity - it's frankly not as cool as the original one.

Which BMW has very helpfully reminded us about. Just look at its sharp-nosed, angular magnificence. It marked something new for BMW - a new design language, and a new beginning, following BMW's E3 'New Six' line of luxury saloons (themselves a response to Mercedes-Benz).

All cars came with a straight-six in many variants - ranging from 2.5 to 3.5-litres in size - all packaged up into that new silhouette. A stronger sloping design, shorter overhangs, that shark-nosed face. All excellent.

It was of course, packed to the rafters with tech of the day, as befits a luxury saloon. Air conditioning! Gauges! An on-board computer! In-car telephones! Leather! Power windows! And yes, the exclamation marks aren't those of derision, but of delight - remember, this was 1977.

BMW also used the 7 Series to kick off a few firsts too, much like Mercedes does with the S-Class. So 1977s 7 got a check-control system, 1987's 7 was the first post-war German car to feature a V12, integrated nav arrived in 1994, iDrive in 2001, and THE INTERNET in 2008.

And it all kicked off with that little ol' E23. So while the new 7 is fine, the old one is just better.

Tell us we're wrong (even though we're not).

# data.attributes.field_standfirst
BMW celebrates 40 years since the first E23 appeared. But the E23 is just better