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Maserati is expanding its customisation programme and celebrating with this Bauhaus MC20

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Maserati is expanding its customisation programme and celebrating with this Bauhaus MC20 | Top Gear

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Maserati wants to challenge its Fuoriserie staff with whatever wacky requests customers can dream up

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Maserati is expanding its customisation programme and celebrating with this Bauhaus MC20

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Maserati wants to challenge its Fuoriserie staff with whatever wacky requests customers can dream up

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Maserati is expanding its customisation programme and celebrating with this Bauhaus MC20

# data.attributes.metatag[].attributes.content
Maserati wants to challenge its Fuoriserie staff with whatever wacky requests customers can dream up

# data.attributes.metatag[].attributes.content
Maserati is expanding its customisation programme and celebrating with this Bauhaus MC20

# data.attributes.metatag[].attributes.content
Maserati is expanding its customisation programme and celebrating with this Bauhaus MC20

# data.attributes.metatag[].attributes.content
Maserati wants to challenge its Fuoriserie staff with whatever wacky requests customers can dream up

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Maserati has extended its Fuoriserie customisation programme. No longer is it going to be just for one-offs and celeb collaborations, instead it's now an entire division staffed by 40 specialists dedicated to "making customers' dreams come true".

It's stopped short of changing its name to Disney. Rather, it's used a one-off MC20 Cielo as pictured above to showcase its handicraft. The 'Less is more dot dot dot question mark' Bauhaus-esque design combines blue matte bodywork with an abstract graphic hand-painted in gloss directly onto the surface.

It says inspiration is taken from the likes of Kandinsky, Klee and da Vinci (famous artists, if you're not hot on your Art History), and the carmaker is keen to stress that a decal this is not.

Of course, brake calipers and rims can match (natch), and colour palettes and upholstery choices are apparently entirely unlimited in this new Fuoriserie era. Plus, any level of customisation can be specced on any Maserati model, from the Grecale to the GranCabrio. Well, if you're willing to pay for it, that is.

Presumably if you're wanting your Porsche Purple Sky Metallic hue on your eBike, your Macan and your new GT2 Stradale, no one is stopping you. Maserati will probably give the paint a lovely Italian name, though.

"Our job is to connect people through beauty," said Maserati design chief Klaus Busse. Money doesn't always buy taste, mind, Klaus. It won't just be limited to paint either. We're told that laser engraving will be available for both exterior panels and internal trim.

Once engaged, the embiggened Officine Fuoriserie team will do a feasibility study, then customers can choose a fast-track route, or a slower co-design approach. Either way, physical samples of choices, and invitations to Modena are part and parcel of the experience. Anyone fancy an arty holiday to Italy?

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Maserati has extended its Fuoriserie customisation programme. No longer is it going to be just for one-offs and celeb collaborations, instead it's now an entire division staffed by 40 specialists dedicated to "making customers' dreams come true".

It's stopped short of changing its name to Disney. Rather, it's used a one-off MC20 Cielo as pictured above to showcase its handicraft. The 'Less is more dot dot dot question mark' Bauhaus-esque design combines blue matte bodywork with an abstract graphic hand-painted in gloss directly onto the surface.

It says inspiration is taken from the likes of Kandinsky, Klee and da Vinci (famous artists, if you're not hot on your Art History), and the carmaker is keen to stress that a decal this is not.

Of course, brake calipers and rims can match (natch), and colour palettes and upholstery choices are apparently entirely unlimited in this new Fuoriserie era. Plus, any level of customisation can be specced on any Maserati model, from the Grecale to the GranCabrio. Well, if you're willing to pay for it, that is.

Presumably if you're wanting your Porsche Purple Sky Metallic hue on your eBike, your Macan and your new GT2 Stradale, no one is stopping you. Maserati will probably give the paint a lovely Italian name, though.

"Our job is to connect people through beauty," said Maserati design chief Klaus Busse. Money doesn't always buy taste, mind, Klaus. It won't just be limited to paint either. We're told that laser engraving will be available for both exterior panels and internal trim.

Once engaged, the embiggened Officine Fuoriserie team will do a feasibility study, then customers can choose a fast-track route, or a slower co-design approach. Either way, physical samples of choices, and invitations to Modena are part and parcel of the experience. Anyone fancy an arty holiday to Italy?

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Maserati wants to challenge its Fuoriserie staff with whatever wacky requests customers can dream up

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Side shot of Maserati MC20 Less is more....? customised design