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Hyundai will launch twice as many hybrid models over the next decade

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Hyundai will launch twice as many hybrid models over the next decade | Top Gear

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Korean brand changes tack in wake of slowing EV sales

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Hyundai will launch twice as many hybrid models over the next decade

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Korean brand changes tack in wake of slowing EV sales

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Korean brand changes tack in wake of slowing EV sales

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Hyundai will launch twice as many hybrid models over the next decade

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Hyundai will launch twice as many hybrid models over the next decade

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Hyundai will launch twice as many hybrid models over the next decade

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Korean brand changes tack in wake of slowing EV sales

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Hyundai is planning to ramp up its range of hybrids from seven to 14 models. At a brand investor day, it outlined a plan to introduce twice as many hybrids, including some into the Genesis brand, promising improved performance and fuel efficiency.

Although the Korean carmaker will continue to create electric vehicles (stating an ambition of 21 models by 2030), it said there’s a need for a shift away from pure electric and create extended range electric vehicles (EREVs) "to serve as a key bridge to full electrification". Because another acronym was exactly what the EV market needed.

But EREVs could be handy. Defined by Hyundai as “a new type of EV with a range of more than 900km (559 miles) on one charge”, they'll be aimed at the North American and Chinese markets.

Jaehoon Chang, boss of Hyundai, said: “Under the Hyundai Way, we will respond to the market with agility thanks to Hyundai’s unique flexible response system. This will secure sustainable leadership in an uncertain market environment and strategically position the company to create a future centred on mobility and energy.

“Hyundai will strengthen its position as a gamechanger by expanding beyond vehicle manufacturing to various forms of mobility. By enhancing the role of energy business operators and realising a hydrogen society, we intend to transform into a company that can maintain global top-tier leadership in the era of energy transition.”

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Hyundai is planning to ramp up its range of hybrids from seven to 14 models. At a brand investor day, it outlined a plan to introduce twice as many hybrids, including some into the Genesis brand, promising improved performance and fuel efficiency.

Although the Korean carmaker will continue to create electric vehicles (stating an ambition of 21 models by 2030), it said there’s a need for a shift away from pure electric and create extended range electric vehicles (EREVs) "to serve as a key bridge to full electrification". Because another acronym was exactly what the EV market needed.

But EREVs could be handy. Defined by Hyundai as “a new type of EV with a range of more than 900km (559 miles) on one charge”, they'll be aimed at the North American and Chinese markets.

Jaehoon Chang, boss of Hyundai, said: “Under the Hyundai Way, we will respond to the market with agility thanks to Hyundai’s unique flexible response system. This will secure sustainable leadership in an uncertain market environment and strategically position the company to create a future centred on mobility and energy.

“Hyundai will strengthen its position as a gamechanger by expanding beyond vehicle manufacturing to various forms of mobility. By enhancing the role of energy business operators and realising a hydrogen society, we intend to transform into a company that can maintain global top-tier leadership in the era of energy transition.”

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Korean brand changes tack in wake of slowing EV sales

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Shot of Jaehoon Chang, CEO of Hyundai addressing Investor Day audience with graphics in backdrop