Rolls-Royce has announced that production of the current generation Phantom will come to an end this year. Sad news indeed.
It marks the end of a 13-year story that kicked off way back in 2003 with the launch of this, the current, seventh-generation Rolls-Royce Phantom. In fact, dig a little deeper and the story stretches all the way back to the turn of the century…
Of course, we know Rolls is working on a successor, following the news that the company has already begun testing its brand new aluminium architecture that will underpin every single future Rolls-Royce model, including the anticipated SUV.
We’re told the last Phantom VII saloons will roll off the production line later this year, along with the very last Phantom Coupe and Phantom Drophead Coupe models. The latter two however, won’t be replaced in Rolls’ future line-up, so as a parting gesture, the company is set to build a series of bespoke examples of each one. 50 in total.
These cars will be called ‘Phantom Zenith’, and will include details like laser etched armrests, bespoke instrument dials and a special treatment of the famous Spirit of Ecstasy figurine that adorns the bonnet. You’ll even get a portable memento of your purchase, and the option of colouring the Rolls in any paint from Rolls-Royce’s long history.
The good bit? The next-gen Phantom, of course. “I am proud to announce that a new Phantom is on the way,” explains RR boss Torsten Müller-Ötvös, “a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations.
“Any new Phantom is an historic and important moment in automotive history, and we are working hard on perfecting Phantom VIII,” he added.
So, before that next-generation Phantom arrives, we wanted to look back to where it all began, way back in 1925…
Words: Vijay Pattni and Ben Custard